Search Engine Optimization, or SEO, are activities aimed at improving the visibility of the website in the Google search engine, and thus improving conversion. Users who entered our website thanks to positioning should find what they were actually looking for. The page is supposed to load quickly and should be readable so that the person who enters it can easily find what they are looking for. SXO (Search Experience Optimization) is like a combination of the experience of website visitors (UX) and positioning in organic search engine results, which together affects the interaction with users.
This strategy is recommended, among others to the owners of online stores, because its use increases profits. SEO will result in a high position in the search engine for specific phrases, thanks to which Internet users will be on our website and they will be waiting for a well-optimized and functional website, e.g. it will load quickly, the content will be interesting, and the layout of the website will be intuitive.
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Is traffic important in SXO?
Yes, traffic is essential. Website positioning and UX are to influence the acquisition and retention of new customers. It is a modern form of advertising a website on the Internet. Traffic to our site is important, and search engine rankings are less important but cannot be neglected. Our goal is to increase traffic on the website that will result in conversion, eg making a purchase, subscribing to the newsletter, downloading an e-book, etc. In short, our goal will be achieved.
Changes in SEO
The methods of positioning websites are constantly evolving and you need to follow all trends on a regular basis, analyze what Google robots pay attention to. It is worth mentioning, among others about the changes that took place after Google implemented the Panda, Penguin and Hummingbird algorithms. Google pays more attention to high-quality unique content, ways of getting links, and changing the interpretation of what is contained on the page. For Google, the user has become the most important, he is to find the information he needs in an easy and quick way, i.e. Search Experience Optimization.
How to build a positive user experience?
We need to optimize the website in such a way that it will appeal to the recipient and be useful to him. First of all, the website must be responsive, i.e. adapt to mobile devices. It should load quickly, because nothing annoys you more than a website that opens for a long time. You also have to consider what the user wants to find on our website, what will he gain from it and how will he achieve the goal? We need to create interesting content in which you can find answers to compelling questions. Let’s not force a large number of positioned phrases, because it will look artificial and it will be uncomfortable to read. It is worth working on the navigation on the site, everything must be logical and intuitive.
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